Website redesign and rebranding project for Teradata, focused on establishing a modern digital presence through a cohesive design system
Role:
UI/UX Designer
Industry:
Database analytics software
Duration:
6 months
Introduction
Teradata approached our team with the goal of refreshing their website to align their branding with modern design standards. They recognized the importance of updating their digital presence to better reflect their innovative approach and enhance user engagement. This project aimed to not only redesign the website but also to establish a cohesive brand identity that resonates with their audience.
Redesigning the User Experience
In our redesign efforts, we focused on creating user-friendly pages that enhanced navigation and improved user experience. Our objective was to push boundaries and encourage Teradata to step out of their comfort zone. By incorporating the new branding principles we established, we ensured a visually captivating online experience that aligns with their goals.
Leading the Rebrand
As the lead designer, I took charge of redefining the overall look and feel of Teradata's digital presence. This included a full rebrand that encompassed detailed brand guidelines and a brand book. We developed a comprehensive design system that served as the foundation for maintaining visual consistency across the entire website redesign process, ensuring that every aspect adhered to the refreshed branding principles.
Deliverables and Development Guidelines
Additionally, we delivered a UI kit complete with development guidelines, empowering the Teradata team to maintain consistency in their future design efforts. With clear guidelines and a robust design system in place, Teradata's digital presence was unified, reflecting a seamless brand experience across all digital touchpoints.
